Hey guys! So I wanted to do some #RealTalk with you today.
So I am going to explain that title in a little bit, but first I wanted to say that I have been blogging for almost a year. I started it as a hobby to share my love for makeup, food, fashion, and travel. Now that I am almost one year in, I realize how much I love blogging and making videos, and that my goal is to have it be my career someday. I am nowhere near my ultimate goal, but I am hitting small goals every week and most importantly, I am having a BLAST and meeting some really cool people! I am working really hard on growing my following/community on here, Instagram, and YouTube, but I am not just focusing on gaining followers, readers, and subscribers. I am genuinely wanting to help people and share with the world, because I feel like I have a lot to offer. I think everyone does, and if you want to blog, make videos, start an Instagram, or share your passions in any other kind of way, you should! The social media world is so heavily saturated with people with similar goals as me, so it’s really easy to get discouraged. I was so scared to start my blog because I was afraid to be judged or come off like a wannabe, but I am so glad that I did. I have met girls that have helped me, and who I have been able to help. If I can help or inspire one person, it’s worth it. And if you are just starting out, it is so easy to play the comparison game and try to be like or better than someone else.
A couple of weeks ago, I asked a VERY successful blogger on Instagram for some advice, and I was first of all really surprised that she even responded to me. I asked her about choosing a niche and if you should start by focusing on one or two major topics before branching out to others, and just general advice for a beginning blogger. I was kinda surprised and disappointed with her answer.
She told me, “In order to be successful in this industry, you either need to have a lot of money, or be better than your competitors, or both.”
Now, I can understand that response from a business point of view, which this definitely is a business to her. But it still didn’t sit right with me, oh well.
You need to focus on quality content and building a genuine audience. You need to be your true and authentic self, because there is no one else like you, and your brand and audience will grow, which is advice an even more successful blogger gave to me a few days ago.
Everyone is unique and has a totally different set of skills and experiences. I am guilty of comparing myself to others, but I often need to remind myself that it’s not a competition, and I should focus on sharing my unique perspective and be my authentic self. I feel like to grow an authentic following, you need to be real, relatable, and come from a service perspective. I like to serve my followers by showing them cute and affordable fashion, makeup that is worth buying and how to put it on, an amazing restaurant they need to try, or a place they should visit. If you want to share your passions, come from a point of service, and do it because you like to, not because you want followers or to be better than someone else.
Now if you’re thinking, “This girl is in no position to give advice, she is not a successful blogger, she barely has any followers,” then you’re absolutely right. However, I know the kind of person I am, and the kind of blogger I want to be, and trying to be better than my “competition” and thinking everything revolves around money is not it.
It’s not all about looking pretty and having amazing outfits everyday. It’s not all about showing the best and most fun parts of your life and having an aesthetically pleasing and perfectly filtered Instagram feed. That stuff is fine and fun don’t get me wrong, but I also want to always maintain my real life, and share my down to earth self with people. Whether I have 5 followers or 50K. Yes, I will always want to share my amazing meal, or my cute new shoes, or my favorite foundation with you, but please know that my ultimate goal is to help, share, and inspire through my blog, Instagram, and YouTube, not to be better than other bloggers.
A quote from “Uninvited” by Lysa TerKeurst: “There is an abundant need in this world for your exact brand of beautiful.”
Ok, rant over lol.