I am so excited to be sharing my review and experience of my personalized shampoo and conditioner from Formulate! Giveaway link posted down at the end of this post!
How I got started on this hair journey: I started by taking a quiz answering several basic questions about my hair, as well as my hair struggles and goals. My hair is color treated and needs heat protection, volume, and moisture. I struggle with breakage and frizz, so I was looking for this product to smooth and strengthen my hair. After taking the quiz, my custom formula was made and my shampoo and conditioner was on it’s way to my door.
The packaging is so cute! I love the bottle design as well as the convenient pump. The scent was nice too. I got the “tidal” scent which is a nice clean and fresh fragrance. I also LOVE that all their products are sulfate and paraben free.
My first few washes: Right away, I could tell that this formula did not lather like what I am used to, and I did not feel like it was stripping my hair like some shampoos do. After washing several times, I was not getting as much moisture from the conditioner than I would have liked. My hair was pretty hard to comb out and did not feel as smooth and moisturized as I wanted. I emailed the Formulate team about the issue, and they made adjustments to my formula right away, and sent out my adjusted formula.
After the first wash with my new formula, I did notice a difference, and there was more moisture in the formula. But after several washes, a bit of a build up started happening on my hair, making it difficult to comb through, and it had a heavy and greasy feeling. I am thinking maybe there was too much of the moisturizing ingredients added. So I gave that feedback to the team and they adjusted my formula for me again, and sent me a new shampoo and conditioner right away.
Third times the charm! After several washes with my new formula, my hair feels smoother, softer, and stronger. It is easy to comb through when wet, (BIG DEAL FOR ME) feels protected against heat, and is SUPER shiny! My hair feels lightweight, (no more build up), and has a good amount of volume. The team got my formula just right.
Sam and the Formulate team went above and beyond to make sure I had the perfect shampoo and conditioner formula. It was such a wonderful experience working with them every step of the way. Thank you Formulate!
You deserve to have amazing hair and a shampoo and conditioner that are customized to exactly what your hair needs. I highly recommend you give Formulate a try!
I want to give my readers a chance to win their very own customized shampoo and conditioner! Click the link below to enter!